Rita Loud

Rita Loud (or Mom) is the mother of Lincoln Loud and his sisters.

Personality
Rita is caring toward her children, but is not afraid to punish them if they go too far. She and her husband act playfully romantic towards each other, (an example of this is when the skinny dip into the hotel pool) though she is apparently more level-headed than him. An example of this is when she's concerned about Lincoln playing video games too much and tells him to do some sport outside as shown in "The Loudest Yard". She has shown a desire to be a novelist but initially seems to lack a creative side, as she wrote a story about a bored dental assistant talking to her fish before being inspired by Lincoln to write about a thrill seeker with white hair, himself.

She's usually a good parent but 2 times she was shown as an abusive parent as in "April Fools Rules", she agreed to lock Luan in crate to prevent her from pulling harming pranks, and in "No Such Luck", she believed Lincoln is bad luck so she expelled him from the house and disowned him by selling his furniture like she didn't expect him to return.

Appearance
Rita wears a pink shirt with a white collar and cuffs, and purple pants. She has big blonde hair and white earrings. She also wears blue eye shadow and red lipstick. She also wears black low tops, similar to Sue.

Trivia

 * Rita's entire face was never shown during the first season. It was revealed along with Lynn Sr.'s in the Season 2 premiere, "11 Louds a Leapin'".
 * Before "11 Louds a Leapin'", most of Rita's face was already revealed in "Cereal Offender".
 * This seems to be parodied at the beginning of "Suite and Sour", as the first few seconds of the episode keep their faces hidden, as if their reveal never happened, only to show them afterwards.
 * Lori, Leni, and the twins seem to resemble Rita the most.
 * It is revealed in "A Novel Idea" that her first name is Rita and that she dreams of being a novelist.
 * Rita is the only member of the immediate Loud family whose first name does not start with the letter "L".
 * Her name is a pun on the words "read aloud."
 * This is most likely because she wants to be a novelist, which involves reading (and writing).
 * Currently, it is shown that out of all of the kids, she is closest with Lincoln.
 * Out of all her daughters, she's the closest to Lori, Leni, and Lily.
 * It was revealed in "Cover Girls" that before Rita met her husband, she used to be a crossing guard.
 * In the Polish version, she's one of the few characters who have their original name.
 * Rita's Russian dubber, Anastasiya Lapina, also voices Lori, Leni, Lola, Lily, and Ronnie Anne.
 * Rita's Hebrew dubber, Talya Barkai, also voices Lily and Zach.
 * Like Lori and Agnes Johnson, Rita wears blue eye shadow.
 * Rita's maiden name (her last name before she and Lynn Sr. got married) hasn't been revealed yet.
 * Rita made a voice speaking cameo on March 23, 2017 in the Saturday Morning Hang Zone with Lincoln Loud.
 * In "The Price of Admission", it is revealed that she is strong enough to carry Lynn Sr.
 * The colors and styles of clothing that the Loud and McBride parents wear correspond with each other. Rita and Howard both wear red button-up shirts with collars and rolled-up sleeves.