Segata Sanshiro

"Segata Sanshiro, Segata Sanshiro, Sega Saturn, shiro!"

- Segata Sanshiro theme song

Segata Sanshiro is the mascot for the Sega Saturn in Japan and a fictional character created by Sega to advertise the Saturn between 1997 to 1998. He is a parody of Sugata Sanshiro, a character from an Akira Kurosawa film, and he is portrayed by Hiroshi Fujioka, best known for playing Takeshi Hongo from Kamen Rider.