Adam Rose is a WWE Superstar who debuted on television on the March 6, 2014 episode of NXT, with his new character being an organizer of parties with various colorful costumed party-goers, who accompany him during his ring entrance.

From the post-WrestleMania Raw on April 7, WWE aired introductory vignettes for Rose. Rose made his main roster debut on the May 5 episode of Raw, interrupting Zeb Colter and Jack Swagger. Rose continued to distract Swagger during his matches, leading to Swagger losing. Rose wrestled his first Raw match on the May 26 episode of Raw in a winning effort against Damien Sandow. During the match Swagger and Colter interfered, holding one of Rose's party members hostage. Rose saved his friend after winning the match despite the distraction. Rose defeated Swagger on the May 30 episode of SmackDown and the June 2 episode of Raw. Rose has gone unbeaten since his first appearance on the main roster. Rose made his first pay-per-view appearance at Money in the Bank where he defeated Damien Sandow. On the Battleground pre-show, Rose defeated Fandango. After over a month of inactivity, Rose returned on the September 1 episode of Raw, where he defeated Titus O'Neil. On the September 4 episode of NXT, Rose's undefeated streak was ended as he was defeated by Tyson Kidd via submission. On the 22 September episode of Raw, Rose teamed with the Bunny (for the Bunny's first match) as they defeated Heath Slater and Titus O'Neil. On the 15th Anniversary episode of SmackDown for October 10, Rose suffered his first main roster loss at the hands of Kane.

On the October 31 episode of SmackDown, WWE teased dissension between Rose and the Bunny when R-Truth hinted that the Bunny was upstaging Rose. After the Bunny cost Rose a match, it was assaulted and abandoned by Rose, but continued supporting Rose for his next match and often started causing Rose to lose some matches after the attempts to help him out backfired. In response, Rose allowed The Bunny to submit to Tyson Kidd rather than saving him.

The Bunny teamed up with Rose at Survivor Series to take on Slater Gator (Heath Slater and Titus O'Neil) in a tag team match. The Bunny won the match but Rose was clearly displeased. The Bunny and Rose then failed to win a tag team turmoil match, which granted the winners a shot at the WWE Tag Team Championship. WWE awarded the Bunny a Slammy Award on 8 December as the year's top animal star. Rose then began feuding with Kane, resulting in Rose losing matches to him and The Bunny gaining a neck injury from a tombstone piledriver. On the December 22 episode of RAW, Rose snapped after a quick loss to R-Truth and viciously attacked the Bunny, ending their partnership and turning heel in the process.

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