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Alfred E. Neuman is the fictitious mascot guy of the cover of MAD Magazine. He had moved through American pictography for decades before being claimed and appointed by the Mad Harvey Kurtzman editor. Currently it appears in the MAD live series.


Since its debut at Mad, the face of the Neuman, which is distinguished by the jug, a missing tooth, and a lower eye than The other has appeared on the cover of all but a handful of 500 specimens of the magazine. His face is not seen in the profile, but it has almost always been shown in the front view, directly behind, or silhouette. Harvey Kurtzman saw for the first time the image of a postcard nailed on the bulletin Bernard Shir-Cliff Ballantine Books officeboard. "It was a face that did not have a single concern in the world, except mischief," recalls Kurtzman. Shir-Cliff was later collaborator of various magazines created by kurtzman.

In November 1954, Neuman made her mad debut on the cover of Ballantine The Mad Reader (translated as crazy reading), a pocket collection of reprints of the first two years of Mad. The first appearance of the character in the comic appeared on the cover of Mad Nº21 (March 1955), as a small image as part of a fake ad. A rubber mask that carries its resemblance to the "idiot" written below is offered for The third appearance of Neuman was on the illustrated border of the first magazine version of MAD # 24 (July 1955) With his phrase of the firm, already familiar, "What, I worry?" written below Initially, the phrase was translated as "What? Do you worry?" This border would be used for five more issues, through Mad # 30 (December 1956).

The character was briefly known as Mel Haney. In Mad # 25, the face and the name were shown together on separate pages, as well as Alfred E. Neuman and Haney Mel. The covered cover shot in Mad º 27 marked the first color of Neuman appearance. At the end of 1956, the identity of Neuman set, when it appeared on the cover of Mad # 30 as an assumption Candidate in writing to the Presidency. Its features, which had first been borrowed in black and white by Will Elder, were tuned and recreated in color by Norman Mingo. It was this image that became the definition of portrait of the character. In November 2008, the original MINGO cover with the first "officer" portrait of Neuman sold in an auction for starting with the 30th edition, and continuing until today, Neuman It has appeared on the cover of each number of Mad and its spin-offs, in one way or another, with a small handful of exceptions. Two such deviations were Mad º 233 (September 1982), which replaced pneuman image with the Pac-Man and "Mad" # 195 (December 1977) that instead includes the message "PSSST! Keep this issue out of your parents' hands!" (Make 'Em Buy Their Own Copy!, Translated as Make up to buy your own copy!).

Mingo painted seven other Neuman covers until 1957 and then became an artist of The magazine of the firm of the cover over the decades of 1960 and 1970, although Frank Kelly Freas lent to Neuman for Mad 1958 to 1962. A female version of Alfred, called Moxie Cowznofski and in Occasions is described in the editorial text as Alfred's "girlfriend", appeared briefly in the 1950s. Alfred and Moxie were sometimes represented from side to side, defeating any speculation that it was possibly Moxie Alfred in female appearance. His name was inspired by Moxie, a refreshment manufactured in Portland, Maine, which was sold throughout the country in the 1950s and whose logo appears in many editions of Mad. A FINALS OF 1959, MAD launched a single of 45 rpm entitled "What? Do you worry?" In ABC Paramount 12013 that was credited to Neuman, and had a voice actor without proven singing the song as Neuman. (Face B of the Single, "Potrzebie", is an instrumental.) MAD routinely combines Neuman with another character or an inanimate object for the images on its cover. Neuman has appeared in a series of appearances, such as Santa Claus, Justin Bieber, Darth Vader, George Washington, King Kong, New Year's Baby, Lawrence of Arabia, Batman, Robin, Spider-Man, Maharishi Mahesh Yogi, Devil Seed, George S. Patton, Violinist on the roof, an Aurora Style Model Kit, Alex from Mechanical Orange, Bonnie and Clyde Actor Michael J. Pollard, Barbra Streisand, Mister T, Indiana Jones, Radar O'Reilly, Bruce Springsteen, Mr. Spock, Bart Simpson, Pee-Wee Herman, Michael Jackson, one of the raisins California Raisin, one face on Mount Rushmore, in the Egyptian hieroglyph, part of an artificial fireworks demonstrating, a jack-in-the-box, a bottle stopper recorded, a scarecrow, rider without head, Don King, Robin Hood, Abraham Lincoln, from the band Guns N 'Roses Slash, Kim Pine, the man of the moon, an Oscar statuette, a board game "Operation", Jabba El Hutt, Wolverine, Gollum, Sponge Bob, Finn Human, Smith Agent of "The Matrix", Kurt Cobain, Shrek, Dr. Octopus, Dennis Rodman, Jack-Jack of the incredible, a zombie, a man of the caverns, a fetus, a boa constrictor, a rat, a vane, a ferengi, Greek column, the wildcard of a deck of cards, the oxha on a goal, the three wise monkeys, part of a totem, A tag cigar, George W. Bush, Justin Timberlake, Harry Potter, Lord Voldemort, Barry Bonds, Suri Cruise, Wilson Volleyball, Lisa Mona, Che Guevara, Lil Wayne, Barack Obama, Rorschach (from Watchmen), Adolf Hitler, Jimmy Carter and Uncle Sam ("Who needs you?"), Among other known faces. Since its first successful execution in 1956, it has been periodically retrophic as a candidate for president with the motto: "You could do Worse ... and Always Have!" (Translated as you could do worse ... and always have!)

despite the ubiquity of Neuman as a smiling child covered as the circulation of the quadrupled magazine, the Single Steenth Question of Mad represents only his feet. The image of the cover of the issue # 161.2 parodying the 1973 film The Poseidon Adventure, showed Neuman floating on the inside of a lifeguard. The original art of this cover was purchased at an auction in 1992 for $ 2,200 for Annie Gaines, a widow of the founder and editor of Mad William Gaines, and later given on permanent loan to the writer of Mad Dick Debartolo. To date, only a dozen Mad covered have not represented Alfred E. Neuman since its appearance in the # 30 edition, the most notorious is the controversial cover at # 166. MAD was "the number one magazine ecch", that illustrates the affirmation with a human hand that gives the profane gesture "Higa". Some kiosks that normally take place to Mad chose not to exhibit or sell this content.

Along with your face, Mad also includes a brief cheerful quote accredited to Neuman with table all content topics. (Example: "Take one to meet one ... and vice versa!") Some of these appointments were collected in the 1997 Book MAD: The Half-Wit and Wisdom of Alfred E. Neuman, which was illustrated by Sergio Aragonés. Neuman is now used exclusively as a pet and iconic symbol of the magazine, but before this state was codified, which was referenced in several initial items. On one, Neuman responded to a letter from a reader Suicide for giving "Expert Council" in the best technique to tie a Verdugo knot. Other items offered the school newspaper of the "Alto Neuman School," and a "Alfred E. Neuman University" bulletin. An article entitled "The family tree of Alfred E. Neuman" represents the historical versions of Neuman of several times. Since then, Neuman has appeared only occasionally inside the articles of the magazine. A newspaper article entitled "Poor of Alfred Almanac" showed his face on top of the page, but Otherwise the character did not participate in the text.

In an article of 1968, Alfred's face was mounted, trait by trait, from pieces of photographs of acquaintances, including then President Lyndon B. Johnson (Left Ear), Richard Nixon (Nose), Governor of Oregon Mark Hatfield (Eyes) and Ronald Reagan (hair). The gap between the teeth (which was otherwise the smile of Dwight D. Eisenhower) came from "the" credibility gap "created by practically all politicians." The Famous Lema of Neuman is intellectually unincured "What worries me?" This was changed for a question of "Yes, I worry!" After the accident of Three Mile Island in 1979. On the cover of current editions of the Pocket edition 'Los Idus de Mad', dictated for a long time the Artist Norman Mingo cover, Alfred is portrayed as a Roman Bust with his phrase engraved in the Base, translated into Latin - 'Quid, me anxius sum?'

The surname of Alfred E. Neuman is often poorly written as "Newman". The most prominent feature Alfred E. Neuman is its someling smile, which has appeared on almost all the themes of Mad, with some remarkable exceptions. On the cover of Edition # 236 (January 1983), Neuman was presented with E.t., the extraterrestrial. The cover showed ET with its famous "healing finger" to touch the mouth Alfred E. Neuman and make the tooth missing. The cover of Edition # 411 (November 2001), the first one that occurs after the 9/11 attacks in the United States, showed a close-up of the Face of Neuman, but its void was now filled with a flag of the United States. A text jaw on the cover of the issue # 263 (June 1986) stated that the UPC was really a "photography close-up of the Alfred E. Neuman". Neuman He also appeared as himself in a political caricature, after Newsweek had been criticized by the use of computer graphics to retouch the Bobbi McCaughey teeth. The caricature was made in the form of a split screen comparison, in which Alfred E. Neuman appeared on the cover of 'Mad' with its usual smile of separate teeth, then it also appeared on the cover of 'Newsweek', but with a perfect smile. < Despite the primacy of the incomplete smile Neuman, its facial features have sometimes attracted notice. The artist Andy Warhol said to see Neuman taught him to love people with large ears.