Bullwinkle J. Moose is one of the main protagonists of The Rocky and Bullwinkle Show. He serves as the two titular protagonists (alongside Rocket J. Squirrel) of the franchise of the same name.
Bullwinkle is a dimwitted moose, and the best friend of Rocket J. Squirrel, nicknamed "Rocky".
He was voiced by Bill Scott in 1959 until his death, Scott Wilson in Bullwinkle's Call of the Wild Show, Frank Welker in the TV ads, Keith Scott from 1992, 2000, and 2012, Tom Kenny from 2014 to 2024, and currently Brad Norman.
Character Design[]
Bullwinkle is a tall, anthropomorphic brown moose with yellow antlers and white gloves. He speaks in a nasal voice with a slight lisp.
He was designed and created by Jay Ward and Alex Anderson. The character was named after an Oakland, California car dealer named Clarence Bullwinkel; as the creators thought his name was funny.
Personality[]
Bullwinkle is well-intentioned, but not very smart. Despite his lack of intelligence, the moose would still help his best friend Rocky during their adventures. Due to his low IQ, Bullwinkle was immune to mind-numbing chemicals in "Goof Gas Attack" and was able to properly handle the Kirwood Derby hat in "Missouri Mish Mash". Rocky and Bullwinkle were both optimistic and persistent, with moral standards.
Bullwinkle sometimes had other powers such as superhuman strength, or being able to predict the weather through a foot bunion.
Throughout the series, he would often break the fourth wall.
Heroic Acts[]
Throughout the series, Rocky and Bullwinkle would often run into Russian communist spies Boris Badenov and Natasha Fatale, who often disguised themselves, or even their Fearless Leader. Once Boris and Natasha revealed their true selves, the heroes would capture them.
In the Season 5 story arc Wossamotta U, Bullwinkle becomes a college football star quarterback.
In the 2000 film, Rocky and Bullwinkle's hometown of Frostbite Falls, Minnesota has been deforested. He and Rocky are recruited by the FBI to stop Fearless Leader, who has created a TV channel that brainwashes viewers into voting for him for president. It turns out that Bullwinkle is immune to the brainwashing. So the FBI director scans him into the White House's computer system and sends him to the TV station's studio. Bullwinkle interrupts the broadcast, which causes a fight and gets Boris, Natasha and Fearless Leader captured. Bullwinkle hits the switch, turning the villains into cartoon characters and banishing them onto the internet.
Depictions[]
Bullwinkle also hosted two other segments on the Rocky and Bullwinkle show. In "Mr. Know-It-All", he would demonstrate incorrect advice on different subjects, such as playing tennis, lion taming, or opening a jar of pickles. A popular running gag in the series involved Bullwinkle trying to pull a rabbit out of a hat, only to pull out a different animal.
In the "Bullwinkle's Corner" segment, he would read classic poetry.
Portrayal[]
Bullwinkle was voiced by Bill Scott from 1959 until his death in 1985. From 1992 to 2012, including the 2000 film, he was voiced by Keith Scott, who is not related to Bill. In the 2014 short, he was voiced by Tom Kenny. In the 2018 series, he was voiced by Brad Norman.
Gallery[]
Images[]
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Rocky & Bullwinkle and Friends: Rocket J. Squirrel | Bullwinkle J. Moose | Karen Sympathy | ||