The following heroes are considered Big Goods or main protagonists of the story in which they appear. That is to say the most prominent, influential and powerful of all, the one at the center of any heroic movement, whose importance in the plot outshines all. Good instances of Big Goods could be Obi-Wan Kenobi from the original Star Wars, Princess Celestia from My Little Pony: Friendship is Magic, and Rick Grimes from The Walking Dead franchise.

Big Goods are essential to the plot and if they die, or are driven out it can have catastrophic consequences for the other heroes. The Hero isn't always this since the Big Good serves as their mentor and guidance. There is also the Bigger Good who are a greater paragon than the Big Good themselves.

When two or more characters working together share the role, it is called a Big Good Duumvirate. If they are several who oppose each other, it is called a Big Good Ensemble.

• As long as the main protagonist of a story work for/helps someone who is directly involved in the plot, then this someone is the Big Good.
• When the story is divided in distincts story arcs, it several "Arc Heroes" one after another but when a hero appears in several story arcs and/or influences a story arc after his enemy's demise, then this hero is the one and only "Big Good".
• When there are many recurring heroes working on their own, the Big Good has to be the most recurring and the most important hero in the entire franchise.

Their evil opposite are the Big Bads, although very rare morally ambiguous Big Goods can qualify for both.

Examples include:

• All Might from My Hero Academia.
• Goku from Dragon Ball.
• Batman from DC Comics.
• Doctor Strange from Marvel Comics.
• Red-Haired Shanks from One Piece.
• Raiden from Mortal Kombat.
• Altaïr Ibn-La'Ahad from Assassin's Creed.
• Optimus Prime from Transformers.