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I never look back dahling, it distracts from the now.
~ Edna Mode
Bob: You're the best, E.
Edna: Yeah, I know, Darling. I know.
~ Bob Parr and Edna
You will show him you remember that he is Mr. Incredible, and you will remind him... who YOU are! Well, you know where he is, GO, confront the problem, fight, WIN!!! And call me when you get back, darling. I enjoy our visits.
~ Edna cheering up Elastigirl.
NO CAPES!
~ Edna's catchphrase

Edna "E" Mode is a supporting character in The Incredibles and its sequel Incredibles 2. She is Bob Parr's mentor and the costume designer for the superhero community in the franchise, though she refuses to include capes to the costumes because of the number of superheroes that were killed when their capes were caught in assorted gadgets like airplane turbines and elevators. She has a little bit of screen-time in the first film, but more screen-time in the second film.

Edna is a half-Japanese, half-German, short fashion designer and auteur. She is known for calling everyone "Dahling" ("darling").

She was voiced by the film's director Brad Bird. Despite being a female, she is voiced by a man.

Biography[]

Edna has created custom-made original outfits for superheroes since the "glory days", saying that she used to design for gods. It is apparent that she feels infinitely superior to all other designers in the world and shows much disregard toward runway boutiques and modern fashion models, claiming that she had gone to Milan to design clothing for the supermodels, and called them "spoiled, stupid little stick-figures with poofy lips who think only about themselves".

In the beginning of the first film, she attended Mr. Incredible's and Elastigirl's wedding.

Edna is called out of a 15-year period of imposed retirement to repair damage to Bob's supersuit, and ends up producing a series of completely new, matching outfits for the entire Parr family. For safety reasons, she is very insistent on not including capes in the new design, mainly because any superhero who had a cape ended up killed or trapped. This proves to be a foreshadowing as to the final fate of the villain.

Later, when Bob's wife Helen discovers that a rip of his super-suit has been mended, she suspects Edna. She contacts Edna, wanting to talk about the suit, and Edna insists that she come see her almost immediately. Helen goes to Edna's mansion, where Edna reveals that she has designed super-suits for the entire family, adding that each suit is equipped with a homing device. As Helen desperately wants to find out her husband's whereabouts, Edna hands her a device that gives her his exact location. When Helen finds out that Bob is on a faraway island, she breaks down in tears, in fear that she is losing the man she loves. Angry, Edna then whacks Helen on her head with a newspaper, demanding that she pull herself together, go confront the troubles he is facing, fight, and win, now that she knows where he is.

Quotes[]

It will be bold. Dramatic! HEROIC!
~ Edna creating a suite, also her catchphrase.
Edna: Do you remember Thunderhead? Tall. Storm powers. Nice man. Good with kids.
Robert: Listen, E-
Edna: November 15, of 1958! All was well, another day saved, when his cape snagged on a missile fin.
Robert: Thunderhead was NOT the brightest bulb-
Edna: Stratogale. April 23, 1957. Cape caught in a jet turbine.
Rober: E, you can't generalize about these things-
Edna: Meta-Man, Express Elevator! Dynaguy, snag on take off! Splashdown, sucked into a vortex! NO CAPES!!!!
~ Edna telling bob stories of super hereos' suit malfunctions.
Fascinating!
~ Edna's discovery of Jack-Jacks powers.

Gallery[]

Trivia[]

  • Edna Mode's explanation about her policy of "no capes" and why capes are dangerous to superheroes foreshadows Syndrome's death, as his cape got tangled in a plane's engine.
  • Lily Tomlin was offered the role of Edna Mode, but she turned it down due to hearing Brad Bird's placeholder performance and thinking it was too good to replace.

Navigation[]

           Incredibles Heroes

Movies
The Incredibles: The Incredibles (Mr. Incredible, Elastigirl, Violet Parr, Dash Parr, Jack-Jack Parr) Frozone | Edna Mode | Rick Dicker | Gazerbeam | Mirage
Incredibles 2: Winston Deavor | Brick | Voyd | Screech | Reflux | He-Lectrix | Krushauer | National Supers Agency

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