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Firewater is a character from the adult animated movie Sausage Party. He is an alcohol with Native American accent and the leader of the Non-Perishables, along with Mr. Grits and Twink. He tells Frank about what happens when food is bought by customers. After Frank and Brenda got separated from the crashing cart, he comes to Firewater and his gang and Firewater tells him about the terrible truth, that foods are eaten by humans.
He is voiced by Bill Hader.
As told by himself to Frank, in his early days in supermarket, Firewater, Mr. Grits, and Twink saw their home as a dark and horrible place: Many foods at that time lead their lives in fear of being bought by "Gods" (human shoppers) as being bought means that they will suffer a horrible death (in the movie, food consumption and food processing including cooking, cutting, roasting, grinding are portrayed as mutilation, immolation, bisection, etc). Seeking to change the supermarket's originally gloomy and dark atmosphere, Firewater and his fellow Non-Perishables (term for everlasting food that had no expiring date) made a song to give their fellow foods some sense of comfort before facing their torturous demise and with it, the concept of The Great Beyond, Heaven-like sanctuary where foods' dreams come true with humans serving them like gods.
Their plan worked, but some foods began to twist some parts of the song to suit their own ideals. The song's alteration even reached to the extent of it becoming the basis of the very religion all foods in Shopwell's embraced; the Great Beyond eventually perceived as Paradise, human shoppers as Gods, Darren as the Dark Lord/The Devil, and the trash bin Darren used to dispose the expired food as Hell. Despite this, the trio's song remained true to its purpose and at times made Firewater questioned whether it was the right thing to do as he and his cohorts now basically closet false prophets, thought that didn't stop them to dispose those who sought to expose the truth.
Personality and Traits
On the surface, Firewater presented himself as a typical wise and dignified Native American Shaman, but he also can be rather sarcastic and vulgar. Firewater and his fellow Non-Perishables were the only ones who aware of the fact that human shoppers' purpose to buy foods is to consume them instead of bringing them to the Paradise-esque "Great Beyond". Being among the oldest food in Shopwell's, he knew how horrible the supermarket was prior to embracing the very religion all groceries have. This motivated him and his fellow Non-Perishables to write a song about Great Beyond where some humans instead provided bought foods a Paradise-esque land where their wildest dreams come true. Unfortunately for him, some foods began to twist his concept about Great Beyond where some of them rewrote some lyrics from his song about Great Beyond into various songs for their own agenda and ultimately, it became the basis of very religion that the whole foods embraced to the day. In spite of this, he choose to do nothing afterwards as it still ease foods when bought by customers.
Blackmailing Honey Mustard
At the beginning of the movie, after realizing that Honey Mustard had discovered the truth of the Great Beyond, Firewater told him to keep the truth to himself or that he would kill him. Honey Mustard then directs Frank to Firewater as he seemed to know what was really happening at the Great Beyond.
After Frank came to Firewater asking questions about the Great Beyond, Firewater initially decided to kill Frank, but Twink persuaded him not to. Since he wished to be honest, he admitted to Frank that he invented the Great Beyond and that the gods devoured food because it made them stronger. Frank then decides to warn everyone in the supermarket about the gods but Firewater tells Frank that nobody would believe him.
After the humans are killed, Firewater celebrates by having sex with Twink.
After celebration, Firewater and Gum discovered the mind-blowing truth about their existence as cartoon characters. He then asked the rest of protagonists to join him and telling them their discovery before congratulates Frank for his and Barry's effort to find best solution for dealing the "Gods" where he failed. He and the groceries then set out for confronting their creators through Gum's stargate.