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General Flagg is the code name as well as the rank and surname of two fictional characters from the toyline, cartoon and comic series, G.I. Joe: A Real American Hero.
The two characters are Brigadier General Lawrence J. Flagg (the USS Flagg aircraft carrier was named after him) and Brigadier General James L. Flagg III, his son. Five generations of Flaggs before them made careers in the military. Both became commanding officers in the G.I. Joe Team.
Lawrence J. Flagg was a Brigadier General in the US Army. Hailing from a long family line of soldiers, General Flagg served the better part of his life in the Armed Forces. In the 1970s, he was responsible for creating Special Counter-Terrorist Group Delta, in response to rising terrorist threats, especially the evil Cobra Organization. Flagg dubbed the team G.I. Joe, in honor of the team that had been headed by Lt. Joseph Colton some years before. General Flagg led the team in more of an advisory capacity, choosing Colonel Clayton "Hawk" Abernathy as field leader, and allowing Hawk to make most of the membership and operations decisions.