Lance is a tall, thin man with bright scarlet red spiked hair, pale skin, and dark eyes.
FireRed and LeafGreen
Lance wears a blue suit with orange color around his sleeves and on the chest area. He also wears a dark belt around his waist, some brown boots with orange heels, and a brown cloak, which is red on the inside.
HeartGold and SoulSilver
He wears a medieval-looking navy blue tunic with red-orange trim, a brown belt around his waist, and large black boots with orange two rings around the top of each boot. The cuffs of his long sleeves are black with orange zigzagging trim separating the cuff from the navy blue part of the sleeve. He sports a long, flowing cape around his neck which is black on the outside and crimson red on the inside.
In the games
Lance is known as a Dragon Master.
Lance has appeared in the Pokémon series games from Generation I. He first appeared in the original Red and Blue games, being the final member of the Elite Four, and again in Generation III's Red and Blue remakes, FireRed and LeafGreen. Lance in the Generation II games is different from the previous though, as he was Pokémon Champion by this time.
In all games, Lance is a proficient user of Dragon-type Pokémon, believing that their difficulty in raising them shows that they are superior and strong.
It is revealed that Lance has a cousin named Clair, who is the Blackthorn City Gym Leader, and who also specializes in using Dragon-type Pokémon.
In HeartGold and SoulSilver, he and Clair will fight a double battle against the player character and their rival.
In Black 2 and White 2, Lance makes an appearance in the Champion Tournament in the Pokémon World Tournament, having a full team of his signature type, Dragon.
In the manga
Lance has a counterpart in the manga who shares his name. He appears as the main antagonist of the Yellow arc, whose goal is to free Pokémon from humans by slaughtering mankind who shows no compassion towards Pokémon. After his defeat by Yellow, he reforms and becomes a supporting ally in later arcs.
- Lance in Villains Wiki.