|“||No job is too big, no pup is too small!||„|
The PAW Patrol are a heroic organization and the main characters from the preschool TV series of the same name. They are a rescue team consisting of sentient puppies as well as their human leader, Ryder. Most of them also each have their own vehicle.
- Ryder: A ten-year-old human boy who is the leader of the PAW Patrol. His job is to give the pups mission instructions and to build their equipment. He drives an ATV. He lives with the six original pups at the Lookout.
- Chase: The mature and serious German Shepherd with the skills of a police dog, traffic cop, and super spy. He drives a blue police cruiser that transforms into a super spy vehicle.
- Marshall: A clumsy and big-hearted Dalmatian who serves as the team's firedog and medic. He drives a firetruck that transforms into an ambulance. He always causes a humorous mishap when the PAW Patrol pups try to enter the Lookout elevator.
- Skye: The graceful, cute, and smart Cockapoo with the skills of a pilot who serves as the aviator and air rescue pup of the team. She drives a pink and silver helicopter with a harness in the back.
- Rocky: The aquaphobic, but enthusiastic and resourceful mixed breed with eco skills. He drives a recycling truck that transforms into a tugboat. He hates water and is often hesitant to carry out water-based missions, unless it involves becoming a mer-pup.
- Rubble: The gruff-looking, but sweet and athletic English Bulldog with the skills of a construction pup. He drives a yellow bulldozer. He is a big eater who likes to crack jokes, often relating to his love of eating.
- Zuma: The water- and laughter-loving Chocolate Labrador retriever. He has the skills of a lifeguard, such as swimming and diving. He drives a hovercraft that can transform into a submarine.
- Robo-Dog: A fast and robotic pup who was built by Ryder. He has the duty of driving the PAW Patrol's multi-member vehicles: the PAW Patroller, the Air Patroller, the Mission PAW Cruiser, and the Sea Patroller. He debuts in "Pups Save Ryder's Robot" and becomes an official member in "The New Pup".
- Everest: A hyperactive Husky who is called to serve as an official member whenever there is an emergency relating to snow or ice. She drives a snowmobile. She lives at the snowboarding resort of Adventure Bay. She first joins the team in "The New Pup". She appears in the opening theme from season three onwards.
- Cap'n Turbot: The PAW Patrol's most frequent caller who serves as an official member in special mer-pup-themed episodes. He is the marine biologist and watchman of Adventure Bay. He appears in the opening theme from season three onwards. His vehicles are a boat called the Flounder and an orange diving bell.
- Tracker: A Chihuahua with super hearing capabilities who lives in the jungle. He drives a white and green Jeep. He debuts and becomes a member in "Tracker Joins the Pups!".
- Tuck & Ella: Golden Retriever twins who join the Mighty Pups. Tuck has the power to shrink to miniature size, while Ella can grow to giant size. Their vehicle is a blue and red car that they share with each other, and which can also be divided and transformed into two motorcycles for the twins to drive separately.
- Rex: A Bernese Mountain Dog who is an expert on dinosaurs and can even understand their speech. He joins the team in the Dino Rescue subseries. He is paralyzed in his hind legs, so he uses a wheeled walker to move around. His vehicle is a blue and lime green car with a stegosaurus plate on it that features the ability to lift up its wheels and a ramp in the back that allows Rex to enter it easily in spite of his handicap.
- Wild Cat: A ginger tabby cat who is the first cat member of the team, and is an expert at riding motorcycles. He joined the team in the Moto Pups subseries. He has known about motorbikes since he was a kitten, and can land on his paws perfectly. His motorbike is red and white. It has gripper claws, which allows him to hold on something, super speed boosters, which allow him to speed up fast, and a yarn ball launcher, which he can shoot yarns balls out of.
- Sweetie: Joins temporarily in "Jet to the Rescue".
- Mayor Goodway: Joins temporarily in "Pups Rescue a Rescuer".
- Mayor Goodway
- Francois Turbot
- Alex Porter
- Mr. Porter
- Farmer Yumi
- Farmer Al
- Ace Sorensen
- Earl of Barkingburg
- Princess of Barkingburg
- Mayor Humdinger
- Kitten Catastrophe Crew
- Foggy Bottom Boomers
- Sid Swashbuckle
- Harold Humdinger
- Mr. Nibbles/The Copycat
- The Duke of Flappington