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Pepsiman is the Japanese mascot of Pepsi and the main protagonist of his commericals. He even had his own video game that's Japan-only and exclusive on the Original Playstation. He role is usually giving people a can of Pepsi, through he gets himself injured sometimes when he does so.
Pepsiman was created as a result of scientist Satoru Shujinko accepting the power of the Holy Pepsi into his heart. After awaking from his transformation, Satoru, now Pepsiman, returns to the Pepsi headquarters of Japan at which he works. On his way into the building, he hears a cry from a distressed citizen, made thirsty by the slowly expanding sun. He then saves the citizen, as well as the planet, and assumes his rightful place as Pepsiman.