Joseph "Robbie" Robertson is a supporting character in the Spider-Man comics by Marvel. He was created by Stan Lee and John Romita Sr. in 1967.
In Sam Raimi's Spider-Man film trilogy he was portrayed by actor Bill Nunn.
Robbie Robertson is a high ranking editor at the New York newspaper The Daily Bugle and a close confidant of its publisher J. Jonah Jameson.
Despite Jameson's detestment of Spider-Man, Robertson insists to him that Spider-Man is in fact a hero and not a menace.
Robertson appears visibly saddened when he learns of Spider-Man's abandoning of his role, when Peter briefly gave up his mantle of the hero during Doctor Octopus's reign of terror in New York.
He later watched in a mixed state of confusion and amazement when Jameson wore the costume that Spider-Man threw out in his office alongside Hoffman and Betty Brant.
Robertson is mostly at odds with newcomer photographer at the Bugle Eddie Brock. When Brock requests a staff job at the paper Robertson agrees that Peter would be more deserving of it. He was also extremely displeased when Brock submitted a fake photo forcing the paper to print its first retraction in decades.
- Robbie Robertson appears to be one of the few people within the Sam Raimi Spider-Man film series to know of Spider-Man's true identity. It is strongly implied during a conversation about Doc-Octopus's emergence, where J. Jonah Jameson is belittling Peter Parker for not taking any photos during the scuffle. Robbie says "I heard Spider-Man was there" whilst shooting a knowing look at Peter, who replies with a shocked look.
- In an interview with Kevin Smith, Stan Lee stated that readers of the original Spider-Man comics were supposed to suspect that Joe Robertson (Robbie) suspected Peter Parker of being Spider-Man. This seems to have been adapted to Robbie Robertson in the film series.
- It can also be assumed Robbie never told anyone the truth due to his fondness of Spider-Man and all the good he does.