Ruru Amour is the main antagonist from the HUGtto! Pretty Cure. She is an android girl who used to work for the Criasu Corporation as a part-timer in the Azababu branch office until she began to develop a human heart while investigating the Cures and eventually sided with them. She added the surname Amour when she started her investigation of the Cures; before that, she was only called Ruru.
Ruru's alter ego is Cure Amour and she is known as the Pretty Cure of Love & Dance.
In the altered future of episode 49, she has her memories reset and is reborn in the appearance of a little girl.
As a villain, she had lilac hair worn up with one part shaped like horns and pale skin, with violet eyes. She had a black cape that is dark red on the inside. She also wore a purple and black dress with black boots and arm warmers. When she's reprogrammed, she wore a shiny black bodysuit with metallic armor covering most parts of her body, including a gauntlet on her left arm that can become a laser cannon.
When not in her villain outfit, her hair becomes extremely long and styled in two low twin-tails with the two strands previously worn up now worn down. She wears a gray off-the-shoulder top with loose elbow-length sleeves and bright purple straps and lining. It appears she also wears a dark gray sleeveless shirt underneath it. She also wears indigo shorts with a purple belt, long dark gray stockings, and bright purple shoes. She also wears a dark gray choker with a purple diamond shape in the front. When she becomes good, her clothes become lighter-colored and her headband and hair ties are yellow instead of black.
As Cure Amour, she loses her twin tails and her hair becomes longer and pale lavender, with part of it styled into two bows on top of her head with more volume in the back and several strands that curl. On the left side of her head is a purple ribbon with light blue frills on the top and a large white frill decorating the bottom. Her eyes become lighter purple with long eyelashes that curl at the ends. She also wears lipstick. The bodice of her dress is violet with a magenta tie-like ribbon near the neck. The sleeves are white with magenta trim and resemble the ones on her top with her shoulders exposed. Her sash is purple with her PreHeart pouch with a red bow on the left side. Her skirt is violet and resembles Macherie's in design, with magenta lining and white frills decorating each layer, with the frills being longer in the back. She also has three layers of fabric of different shades of purple and pink that resemble coattails in the back. Her boots, which are light purple with purple cross-like designs and black soles, are thigh-high as is her black stockings. She wears white wrist-length gloves with a small purple ribbon at each end and white puffball earrings.
In her Cheerful Style, her hair becomes slightly longer and more voluminous. Her sleeves are now puffy with purple ribbons in the end. The bodice is light purple and is scalloped in the bottom with a magenta ribbon and a white jabot near her neck. It also has another layer with magenta lining and another ruffly white layer. Her skirt is now long and light purple with parts that point upward with purple diamond-shaped crystals suspended above those points. She also has a slightly longer white skirt underneath it. She also now wears lilac purple high heels with purple ribbons tied around the foot and her ankles along with purple soles and curved heels. Her gloves also have purple ribbons around her wrists. Her carrying pouch is decorated with two layers of magenta and salmon pink fabric. She now also wears a short translucent veil over her head held by a gradient rainbow bow with a heart in the middle and white scalloped decorations hanging from it. In her Mother Heart Style, she gains a pair of giant translucent butterfly-like wings.
During the altered future, Ruru becomes a young girl with twin ponytails, bearing a resemblance of young Emiru. Her hair is notably shorter and she has a frilly lace on her head with purple ribbons. `She wears a puffy-sleeved sailor dress with a white strip bordered by red lines and some diamond patterns, a white collar donned by a violet ribbon embedded with a gem. She now wears purple flat-soled shoes.
As an android, she was emotionless in her debut and used to follow instructions from her seniors faithfully and submissively, and she used to use crafty tactics to gain and analysis data of the Cures when she was working in Criasu. However, during her time of investigating the Cures, she starts to develop emotions, free will, and loyalty, as well as a passion for music after befriending the Cures. She also has a strong fascination for food, especially bitter chocolate.
Analysis and calculations are her strong points thanks to her own elaborate programming, so her advice is precisely calculated and she can be very calm during any dire crisis. She is also self-conscious since she is aware that she's an android and also feels guilty of her wrong-doings or her own incompetence on unable to execute an instruction.
Like her former colleagues, she could call forth a victim's Prickly Powerer with the words "Hope for tomorrow, begone! Negative Wave!". She can then turn this power into an Oshimaida with the words "I'm ordering you! Oshimaida!". She travels inside a UFO-like ship whenever she goes to attack the Cures or summon an Oshimaida. She also appears to have the power to rewrite people's memories, making Hana's mother Sumire believe that she is an acquaintance's daughter in order to infiltrate her home before taking on a human form.
Ruru is also shown to be incredibly intelligent and adept at sports. She can also quickly skim through books and store the information within quickly as well. In addition, she has super speed and precision, allowing her to easily surpass the crowd at the supermarket and grab the eggs. However, because of her being an android, she lacks emotions, which contributes to her having almost no social skills. She starts to develop some as she spies on the Cures and befriends a girl named Emiru, the latter whom she stands up for against Emiru's brother. She also learns how to sing and play the guitar thanks to Emiru’s help with teaching her about music.
Ruru - As revealed in episode 17, Ruru comes from Ruru's model number "RUR-9500".
Amour - Amour comes from the French word which means "love". Her surname is also the name of her alter ego, Cure Amour.
- Listol - Her former superior.
- Papple - Her former boss. Papple appeared to not think much of her, often calling her a useless mechanical doll. However, Papple soon accepted the purification from her (as Cure Amour) and Cure Macherie (Emiru), and is now in friendly terms with her.
- Charaleet and Daigan - Her former colleagues.
- Emiru Aisaki - Her closest friend. Ruru first encountered Emiru in episode 15 when the latter was going around the town as "Cure Emiru". The two soon develop a friendship when Ruru comes over the Emiru's house, learning about her secret passion for the guitar. When she plays it, Ruru starts to emote, which is strange to her. When Emiru's brother Masato enters the room and tells her not to play the guitar because it wasn't ladylike, Ruru stands up for her and becomes angry for what he had said. At first, Ruru declined Emiru's offer on becoming a Cure because she thought androids don't have the privilege to become heroines, but after Emiru defended her against Papple, she eventually becomes a Cure with Emiru. The two are often seen together battling the Oshimaida.
- Hana Nono - Another friend of hers, whom she lives with. She initially infiltrated into the Nono household by rewriting Hana's mother's memories and claiming to be a friend's daughter, but then they developed a friendship during her stay with Hana. Despite having her own memories with the Cures erased by Listol, she later regained them and rejoined Hana's side.
- Doctor Traum - Her creator aka non-biological father. While Ruru herself is aware of Traum's wish to bond with her, she was originally averse to return the same favor, possibly due to him distancing from her for a period of time. However, after Traum confessed his care to Ruru and admitted feeling glad for the latter, they have begun to have a better relationship. However, Ruru doesn't seem to like Traum's outward affections and is somehow embarrassed by them.
Ruru Amour was originally an android created by the inventor Doctor Traum, who intended to ease his pain of losing his daughter with Ruru taking his daughter's place. Nonetheless, she unknowingly caused a ton of troubles such as damaging the inventor's data and tossing him onto the wall, because of her disobedience and frequent misinterpretations on human beings, especially Traum. She then got enlisted into Criasu Corporation under her first name as a part-timer but got distanced from Traum, who deleted all of her data and left her, later on.
As a Criasu member
As Ruru, she first attacked the Cures in episode 7, taking over for Papple while she was out on a date. She targeted Ichijou Ranze, using her Prickly Powerer to possess a computer and create an Oshimaida. While up in her UFO, she analyzed the Cures while they battled it, feeding the data to the Oshimaida and allowing it to easily defeat them. However, Cure Ange received a new Mirai Crystal, allowing her to grow stronger and throw it off before it was purified.
Wanting to gather more information on the Cures, Ruru disguises as a civilian and infiltrates Hana's home, rewriting her mother's memories and making her believe that Ruru is a friend's daughter. Despite this, Hana almost immediately accepts her as a friend. Later, she transferred to Hana’s class under the name Ruru Amour in order to further investigate Hana and impressed everyone by being excelled in sports and studies thanks to her analytical brain. However, she was disinterested in the welcome party which the Nono family held for her, as she saw no logical merits in it. Then, unbeknownst to the Cures, she summoned an Oshimaida but was puzzled by Hana’s concern towards her and taken aback by how Hana had wished to accept her as a member of the Nono family.
Change of heart and switching sides
Then one day, Ruru joined Hana, Homare, and Saaya on a visit to a kindergarten to learn how to take care of babies. She quickly skimmed through a textbook about babysitting, much to Saaya’s jealousy. Despite being the summoner of an Oshimaida, she abruptly decided to protect the babies instead. She later befriended Emiru when the latter was going around attempting and failing to do good deeds as "Cure Emiru". After Emiru later revealed to her that she is not an actual Pretty Cure, they visit her home. She demonstrated to Ruru her passion for playing the guitar, but it caused her brother Masato, who believed that playing the guitar wasn't ladylike, to come in and scold her. However, Ruru, having recognizing Emiru's passion, angrily told him off, with her slowly starting to show emotions more in the process. Much to her chagrin though, Emiru started to form a bond with her. Later on, Papple asked Ruru to steal one of the Cures' PreHearts and she ended up reluctantly taking Homare's. With just Yell and Ange, the Oshimaida that Papple summoned easily overpowered them. Ruru then felt guilty for stealing the PreHeart, so she returned it back to Homare, allowing Homare to transform into Cure Étoile. After the battle, Ruru mysteriously pushed Yell away before she was hit by a powerful beam of light in the sky. As the smoke cleared, Ruru lumped to the ground, damaged and even showing a smile before she completely shut down. She and Papple then took their leave, leaving the Cures stunned.
Regaining her memories and quitting Criasu
After being taken back to the company's headquarters, Ruru was placed inside a container and ended up having the majority of her memories aside from the Cures' data erased by Listol and Papple. When she encountered Hana, Homare, and Saaya again, Hana was overjoyed to see her again, until she coldly rejected the human girl (since she was reprogrammed to identify the Cures as enemies) and got enhanced by a prototype Android-exclusive battle armor. Having no choice, the Cures had to fight against her. Thanks to her highly intricate battle programme and analysis, she simply took her advantage during the battle by predicting the trio's movements. It wasn't until she incrementally recalled the memories she had with the three Cures while collecting their data which consequently made her armor overloaded and malfunctioned, providing Étoile and Ange the opportunity to break her free. All of a sudden, after she admitted that she had returned to normal, a strong pain was inflicted in her chest because of the development of a human heart inside her, leading to her shrieking in agony. But she still decided to conceal the sensation by proceeding retaliating the Cures, and one of her blasts nearly hit Hugtan and Harry until Ange and Étoile countered her attack. She then had hand-to-hand combat with Yell who entered her self-created space and conceded all of her purposes to visit the present, believing that she had deceived everyone, though Yell disagreed, which in turn caused her chest to ache. Ruru herself assumed that the growth of a heart and having memories triggered a bug in her circuitry and wanted to cease contacting with Yell, as she believed that the perfect world in her mind would fall apart and more pain would be inflicted, but Yell ended their battle by telling the love of herself to Ruru, thus the dimension faded away and Ruru collapsed onto the ground. After being kindly patted on the head, Ruru finally wailed for the first time and as she calmed down, she gained her free will and rebelled against Papple, ordering her former boss to leave. She was then being reassured by the Cures that she might not be having a bug inside her and was forgiven as Hana embraced her with re-acceptance.
Becoming Cure Amour
"Loving everyone! The Pretty Cure of Love! Cure Amour!"
Min'na Daisuki! Ai no Purikyua! Kyua Amūru!
Cure Amour is the Pretty Cure alter ego of Ruru. In order to transform, she needs the PreHeart and her Mirai Crystal.
Ruru holds her PreHeart in its phone mode and inserts her Mirai Crystal onto the device while saying "Mirai Crystal!". She then flips the device into its heart mode as the screen flashes on with a white heart that emits her respective theme color. As she says "Heart Kiratto!", she waves her PreHeart gently around until the light turns into her respective theme color. Covered in a glow of their respective theme color, they press each other's red heart on their PreHearts while saying "Hagyuu~" until red and purple streams of light fly out to create their dress, coat tail and boots. They then press the red heart again while saying "Gyuu~" to change their hair length and color as well as adding their hair accessories. They press the red heart for the final time to make their gloves appear. They place their PreHearts in its carry bag on their waist and proceed to say their introduction phrase while hugging each other followed by spinning around to pose while saying their names.
- Heart Dance! - is an attack that she can only perform if she has her PreHeart, her respective Mirai Crystal and Cure Macherie with her. It first appeared in episode 20.
- Amour Rock n' Roll - is a solo attack she performs with her Twin Love Guitar.
- Twin Love Rock Beat - is a group attack she performs with Cure Macherie. To use it, in addition to having Macherie with her, she needs her Twin Love Guitar and Mirai Crystal.
- Cheerful Attack - is the upgraded group attack which she, Yell, Ange, Étoile and Macherie can perform once they obtained the Mirai Crystal Cheerful.
- All・For・You! - is the second group attack that she performs with Yell, Ange, Macherie, and Etoile. It requires the Mirai Braces as well as the powers of all the Pretty Cures in the franchise. It was performed for the first and only time in episode 37.
- Tomorrow With Everyone - is the final group attack that she, Yell, Ange, Étoile, Macherie, and Hugtan can perform by summoning Mother Heart. The attack transforms them into their Mother Heart Styles and requires the Memorial Cure Clock, Mirai Crystal Mother Heart, and Mirai Braces. It was first performed in episode 39 and episode 48. It is used for her, Yell, Ange, Étoile, Macherie, and everyone (in their Precure forms) to purify George Kurai.
Ruru's voice actor, Yukari Tamura, has participated in several image songs for the character she voices. Many of them include duets with Rie Hikisaka, who voices Hana Nono, Rina Hon'izumi, who voices Saaya Yakushiji, Yui Ogura, who voices Homare Kagayaki, and Nao Tamura, who voices Emiru Aisaki.
- Friends With You
- Big Love∞Infinite POWER
- HUGtto! Future✩Dreamer (5 PRECURE Ver.)
- HUGtto! YELL FOR YOU
- LOVE & LOVE
- Ruru's birthday is on September 23rd, making her Zodiac sign Virgo.
- In episode 17, it is revealed that Ruru's model number is RUR-9500, "R.U.R." being a reference to Karel Čapek's 1920 play that was the origin of the word 'robot'.
- She's the first Cure to be an android.
- She's the first Cure whose civilian name does not follow Japanese format as it follows the Western naming format instead.
- She is shown to have a cat theme as shown with how her pajamas have a hood to support her hair that resembles cat ears, the image in the room she was staying in at Hana's place and when she was in Saya's virtual space as a black cat.
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