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Sheldon Mopes is the main protagonist in the 2002 black comedy film Death to Smoochy. He is the host and creator of the children's show, Smoochy's Magic Jungle. Mopes is portrayed by Edward Norton who portrayed The Hulk in the 2008 film The Incredible Hulk.
After "Rainbow" Randolph Smiley, a famous children's show host, is caught by the FBI for taking brides form parents who want their kids on his show, he is fired and has his show cancelled and is then replaced by Sheldon Mopes. Mopes, who is deceit and wants to show honest child entertainment, and his show Smoochy's Magic Jungle and it's character Smoochy the Rhino become very popular while Randolph plots revenge on Mopes. Mopes starts to argue with producer Nora Wells who takes control of the show until Mopes' new agent Burke Bennett helps renegotiate Mopes' which makes him the executive producer of the show. Unbeknownst to him, Rainbow Randolph secretly plans to Sheldon fired and get his show back. He first tries to get Sheldon fired by replacing the healthy cookies with inappropriate shaped cookies but Sheldon manages to improvise by saying that the cookie is a rocket ship, much to "Rainbow" Randolph's fury, before is throw out by security. Sheldon is then approached by Irish mob boss Tommy Cotter who wants to create a spot on his show for her ex-boxer cousin who suffers from brain damage due to multiple head injuries, Spinner Dunn, and he reluctantly agrees, then Spinner eventually becomes Smoochy's cousin Moochy.
Buggy Ding Dong
Henry the Thug
Mitch the Thug
"Rainbow" Randolph having Sheldon perform at a Neo Nazi rally is a reference Edward Norton's role in American History X.