Smiley Face is the mascot for Wal-Mart. Just like Mickey Mouse and Ronald McDonald, he represents a company that is well-known all over the world and well liked by both children and regular people all over the world! Smiley Face's specialty is signifying low prices at Wal-Mart. He was introduced in 1963, which was only one year after Wal-Mart was established in 1962! He also had a long hiatus starting in 2006 but has been brought back since 2016. Also, just like Mickey Mouse and Ronald McDonald, he and his organization do a lot of good charities.